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A thought to pen down few experiences and analysis on social networking site, geared up when one of my ex-colleague sent me a link to a professional- Social networking site- toostep.com. My curiosity, jumped up to register and found great interaction happening on issues on various parameters. This site is still in alpha stage,but it is happening.
Coming a long way from writing letters, sending postcards,calling people, meeting on occasion is gone by gone, but today one can just connect with an old long lost friend, from Tibet to Europe jsut at the touch on the computer.
Travelling from a sales and Marketing executive profile to business development Head, and as a thorough professional handling Content & Alliances, Pr and CRM for a social networking site has given a lot of insight to read the different faces of networking and value.,
Today, the Internet space share more than 500 networking sites which categories on just casually connecting with people, making friends,upload personal photos, videos, clips of interest, forwards, posters anything we capture and link on the site. Face book and Ibibo is one which comes to my mind right away. Ibibo in the chart which is more a entertainment site, but now become serious which is morphed into serious site to increase members. Portal which scouts professionals to find jobs, in total, has more than 7 million user. While facebook is more on entertainment profile and is very casual and personalised sharing parties, dates and weekend happening. There are even artist, celebrities who are members on this portal and open to chat with fans and members.
Of course, Bigadda a new entrant to this profile is still at stages to get its way through. Bigadda.com has music to hear, mobilink facility and blogs by eminent artist. Surprisingly, celebrities have chosen this platform to interact and share experiences with fans and internet viewers. This is more a diary or medium to avoid controversy but still be open to interaction with public.
My collegue Deepak would suddenly scream, when he gets a link to chat with Bipasa Basu. It would sound very easy to get Bipasa on to our working table. Wish this was true...
On the contrary, I would see my HR head chating and surfing on social networking site to check out potentials for recruitment, well this is definitely 4 months back. Now she would avoid her name appearing on the chat list. From the serious, professional site, I would list Linked-in in top chart.
Linked In a popular professional networking site would have all members and names found. It would approximately have more than 40 million registered users over 200 countries. I would not wonder that if there is a member signing every minute, in a day.
At this juncture, when employees given off pink slip, and recession on cards, there is more networking happening and thus have increased viewers. My instinct analysis would be jobs posted on Naukari/any job search portals is getting lost amongst tons of resume being posted, instead professional search thro a professional social networking site would have more impact and for quick results. This is for basic few reasons, 1. This links and has a data base of all professionals posting and interacting directly. 2. References; The employer is able to make a decision on the candidate based on number of references and comments he has got for his posting. 3. There is no boost happening to hike the profile which is one of a marketing parameter in Job search portals.
It is definitely going to be a very healthy medium in the future to come, and also going be a one of the medium to offer for branding and advertising by the advertising professionals. Reports from sources recalls that there is definitely an increase to 81% from the previous year in the traffic and is a healthy note for advertisers.
Well, there are lot of features which adds to the traffic like blogs, plogs, discussions, photo feature..etc.
I am very surprised about this analysis of mine and also very amazed about being Internet savvy. Lot of lessons from colleagues, spl mentions would be Sandy, Udaykumar and of course my previous employer who fine tuned my analytical skills. Hey Sharon, you are there in the list too, she gave me long distance coaching to upload images, and was a great experience, Initially I would upload Namitha upside down on the site, but sure to have more hits...
Chk out these site, please register as members and get going. Log on and on, till you find the right match...
